Interbrand, the world’s largest brand consultancy, recently 2011 rankings of the Top 100 Global Brands. Caterpillar is ranked 64th in the world’s Top 100 Brands with a value of $ 5.5 billion. Every year, Interbrand ranks companies by the amount of their income that is driven by their brands, using a formula that takes into account the brand strength and its future role in creating demand. The result, in fact, the share of profits that is attributable to the brand relative to factors such as price, availability and performance. This is the tenth consecutive year, Caterpillar has appeared on the list. Read more
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Caterpillar Inc., the world’s largest manufacturer of construction equipment, said the proposed 40 percent tax on profits of Australian mining operations, the company’s sales in the country hurt. “Together with our dealers and customers in the region, we are concerned about the potential impact of the proposed change in tax policy will have on the production of mining equipment and our sales in Australia,” Caterpillar spokeswoman Kate Kenny said. Read more
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